I was thinking more about yesterday's post about Following Your Print Pieces With A Website.
I think I should have been more specific. Instead of just following your printed pieces with just a link to your home page, you should create a customized page as a follow-on to your specific offer for the most impact. This is called a landing page.
A landing page allows you to talk exactly about the offer you're making. Instead of referring your new client to the vastness of your website, and making them look around for something that they're interested in, you can make sure that you send them to the precise page that you want them to land on and then give them more information about your offer.
