Not Just Pretty | Building An Effective Small Business Brand: Color and Branding

March 11, 2009

Color and Branding

"A study carried out by the Seoul International Color Expo found that color goes so far as to increase brand recognition by up to 80 percent. When asked to approximate the importance of color when buying products, 84.7 percent of total respondents claimed that color amounted to more than half the criterion they consider when they're choosing a brand."

Martin Lindstrom, Buy-ology, page 155

Posted at 04:29 PM in Colors | Permalink

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