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Posted at 04:15 PM in Design Projects | Permalink | Comments (0) | TrackBack (0)
Like the clothes in your wardrobe can go "out of style" as fashion changes through the seasons, your website graphics can begin to look dated after a few years. As new design trends become popular, and as web technologies change and grow, your website can soon begin to look behind the times.
Posted at 06:09 PM in Article Ideas | Permalink | Comments (0) | TrackBack (0)
This book also talks about product placement, subliminal messaging, rituals, faith, selling to the senses, and more. I'm looking forward to the rest of the insight!"
Posted at 02:49 AM in Books | Permalink | Comments (0) | TrackBack (0)
If you need to make changes to your logo, marketing materials, or website (or all of the above), then consider evolving it slightly instead of throwing everything you have out and starting over again.
Posted at 07:08 PM in Branding | Permalink | Comments (0) | TrackBack (0)
You can improve the effectiveness of your website by making it more interactive, and by making sure that you're not having a one-sided conversation with your customers.
Posted at 03:39 PM in Websites | Permalink | Comments (0) | TrackBack (0)
Posted at 01:53 PM in Websites | Permalink | Comments (0) | TrackBack (0)
name, given me a quick description of what they do, and then asked me to design a their logo. When this happens, it feels like I'm throwing a dinner party and one of the guests has invited someone I don't know (maybe a new love interest or an out-of-town guest). They've told me the guest's name, but nothing about their personality, food preferences, or even what they prefer to drink. So I'm left guessing—and hoping—that the guest likes pork, drinks red wine, and doesn't mind if our frisky puppy jumps on them a bit when they walk in the door.
I've made these decisions about the dinner based on my preferences and personality and various assumptions but not on facts or information that I really should have about the guest. On the other hand, if I know in advance that the guest can't eat pork and that the sulfites in red wine gives them migraines, I can be prepared instead of having a hungry and disappointed guest.
If someone asks me to design a logo based on a tiny bit of information, then I have to make just as many assumptions about the personality of the business, its customers, and the owner's personal taste as I do in creating my hypothetical dinner. And the logo I design winds up being more about me and my preferences than about my client's business.
A business's logo should tell your business's story. It should capture its flavor and essence. But, to do that, your designer must have information. The more information you give to a designer, the more likely it is that their designs will accurately reflect your business. Instead of a slice of information, give your designer the whole pie.
Information that's really useful when designing a logo includes:
To get this information, many designers—myself included—have created a questionnaire or worksheet for you to fill out. Or they may interview you and ask you these questions. I prefer the worksheet method because writing things down gives you a chance to think about the answers to these questions. You can also set the questionnaire aside for a day or two and Òsleep on itÓ to make sure that the answers are really right for you.
If your designer hasn't asked these questions, make sure that they're planning to get this information some other way—through reading your website, reviewing your marketing materials, etc. And, if they're doing their research this way, then make sure your materials are up-to-date and really reflect your business as it is now.
However you get this information to your designer, it will help them create a logo that really shows what your business is all about and gives prospective clients a taste of your business's style.
Posted at 10:42 AM in Articles | Permalink | Comments (0) | TrackBack (0)
I recently completed the design and launch of this new website for a family law and divorce mediator in Connecticut, Angela Green.
Posted at 10:59 AM in Design Projects | Permalink | Comments (1) | TrackBack (0)
Color iss a really powerful tool in your design arsenal.
Posted at 04:33 PM in Colors | Permalink | Comments (0) | TrackBack (0)
Customers will buy your products or services for both emotional and logical reasons.
Posted at 03:54 PM in Article Ideas | Permalink | Comments (0) | TrackBack (0)
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