When you're creating your business brand, it's as important to think about what you don't do as well as what you actually do.
Some questions:
- Who don't you help?
- What services don't you perform?
- What sort of results don't you create?
- What sorts of things would you refer out to colleagues for?
- What would you be relieved to not have to do any more?
- If you had to talk your clients out of going with one aspect of your services, which one would you choose?
And, then, some new questions about what you really want:
- If you had to pick one or two things to do day in and day out, what would those be?
- If you had to focus down to one single thing, what would help your clients the most?
- What do you want to be known for?
- What do you prefer to do?
- What comes easily for you?
