by EmpirePromos
Are you getting ready to attend a consumer show? If so, you know just how valuable these shows can be. After all, they allow you to interact with your consumer base while also making it possible for you to really promote the products you currently have available and plan to offer in the future. Finding success from a consumer show requires more than just showing up, however, as you need to take steps to create a buzz around your product or service. Otherwise, your time at the consumer show is not likely to pay off very well.
Increase Attendance with Pre-Show Promotions
Marketing experts have proven time and time again that businesses can improve their booth attendance when they provide some sort of pre-show promotion. This means you take steps to create interest in your product before the actual show. A great way to do this is to send incentive mailings to those that have registered to attend the showing.
According to a survey conducted by the Marketing faculty at the Georgia Southern University, those businesses that sent out a mailer prior to a consumer show were able to increase their booth attendance by 23%. Those that sent a magnet along with the mailer increased attendance by 36% while those that sent a mailer with a promise of a free t-shirt were able to increase their booth attendance by 41%. Obviously, the more people you get to your booth, the greater your chance of winning over new customers.
Making the Experience Pay Off
Participating in a tradeshow is not cheap. Not only do you have to pay for your booth, you also have to cover the travel expenses and the cost of having employees man the booth. Therefore, if you are going to spend the money requires to participate in a tradeshow, it is certainly worth your while to spend a little extra on some promotional items that will ensure your booth gets visited.
The best use of promotional products is to draw consumers in. If you simply hand out products to those that stopped by your booth anyway, you are not making as great of an impact. While this will still help you advertise your business, you can effectively market your business while also drawing in new customers to learn more about your product or service when you create a buzz before the show with the help of promotional products.
This article contributed by EmpirePromos. We specialize in a wide selection of innovative and affordable promotional items with your logo imprinted.
