I've re-done the entire quetionnaire section and added, in all, 15 pages of information!
I haven't had a chance to update the pricing, yet, so until I get around to that it's still available for the old price of $47. Or, you can purchase it along with the "Define Your Difference" Branding Workbook, which covers how you can create your entire Brand Definition: Who You Are, What You Do, What Makes You Different, and Who's Your Best Client, for $57.
Here's the details:
Are you frustrated when you stand up at a networking event and say "I'm a (well, whatever you are)" and the people that you're talking to say "Oh, I know what you do!" and the conversation stops? Or, the conversation takes the wrong turn because the person you're talking to really has no idea, or, worse yet, the wrong idea? What can you do about that?
When you submit a proposal to a client, do you get resistance? Do you ever wonder why?
The answers are all in our eBook, Stand Out! Differentiate Your Business to Build a Solid Foundation for Your Brand.
In business today, if you don't stand out from the competition, you won't be able to attract the attention you deserve from potential prospects. You might as well kiss a good portion of your business good-bye. You also need to stand out to convince prospects to buy your services or your products over their other choices in the marketplace.
Making your business stand out is also called differentiation—the practice of calling attention to and building your business upon a foundation of the factors that truly make your business different.
Once you're able to differentiate your business, you'll be able to create a clear brand and a set of written messages that automatically attract clients to your business.
When your business's branding and marketing efforts, services, promotions, and actions are backed by your differentiators, your business will really shine. Your prospects will be impressed by the cohesiveness and focused nature of your brand identity, messaging, and marketing materials that comes from having a clear understanding of who you are, what you do, and what makes you different. Your focused presentation and marketing will lead to an increase in sales.
This 61-page eBook will walk you through:
- The Basics of Differentiation
- Differentiation Done Right
- Defining Your Difference (includes a workbook section that you can apply to your own business)
- Using Your Differentiation
The eBook will be delivered to you via email, in PDF format.
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