Erin Ferree

Erin L. Ferree
Principal and Lead Designer

Erin brings a sense of ease into all of her design and website projects — her philosophy is that the design process should be a simple one from the client's perspective. She also believes that the designer should act as a artistic translator for the entrepreneur — transforming the things they say about their business (their brand) into what they want to see (their brand identity). She also believes that clients should be offered many choices, so that their final logo and materials truly reflect their objectives, personality and taste.

Among Erin's talents are the unusual combination of artistic vision and technical acumen — her Graphic Design education at Cal Poly in San Luis Obispo included forays into fine arts, architectural and technical illustration and computer programming. That means Erin is equally comfortable coding a website as designing one.

When not designing, cartooning, painting, or programming, Erin enjoys cooking — which she does with similar aplomb. She has written up recipes for some of her favorite dishes. You'll find them in our Recipes section. She's also writing her first book—a cookbook, all about hummus.

Erin has been cooking up fresh designs as elf design's Lead Designer since 1996.